Sarpaneva Korona K0 Seasons is Stepan Sarpaneva’s second series of luminous timepieces. The four watches portray stark seasonal contrasts in Finland. The thumb-stopping product visual was produced with various social media content formats in mind. In addition, a bespoke brand typeface based on the Sarpaneva wordmark was designed. The all-caps typeface is featured in the engraving on the caseback of the watch as well as titles and headings on the promotional material.
Typeface by Ludwid Übele
Sarpaneva Seasons
Art Direction, Custom Typeface