Sanoma is a leading media conglomerate in the Nordic Countries with a large portfolio of magazines and several leading newspapers, TV channels and radio stations. As part of their digital transformation journey and redesigned consumer media operations, Sanoma adopted Adobe’s marketing automation platform to deliver personalised, contextually relevant content and engage customers through all channels and for all stages of the subscription lifecycle. The objective was to create compelling customer dialogue workflows and lead continuous content optimisation to convert customer dialogue to sales and post-sales retention.
